Ranking on Google is no longer the whole job
Your clients' buyers now ask AI assistants for recommendations before they ever click a search result. The answer names a few businesses. Everyone else is invisible.
- A client can rank first on Google and still be missing from the AI answer for the same question.
- AI tools pick sources differently from Google's ten blue links: they look for clear entities, consistent facts and mentions on sites they trust.
- Clients are starting to notice, and they'll ask their agency first.
- Hiring an in-house specialist for a new and fast-moving field is slow and expensive for a small agency.
You don't need to build this capability from scratch. You can offer it next month.